Smock's Pressure Washing
A tiger with a pressure washer wand for an exterior cleaning crew.
- Client
- Smock's Pressure Washing
- Discipline
- Mascot
Pressure washing sells one thing: the difference between dirty and clean. The mascot had to carry that in a single frame.
The character
An orange tiger, thumbs up, wand in hand. Tiger because the service is about force, thumbs up because the customer wants reassurance more than intimidation. The two together land on confident rather than aggressive.
Behind him, a navy ring holds a pale blue burst with star sparkles. That background is doing the before-and-after work: the character is the power, the sparkle is the result.
The wordmark
Fat rounded caps filled with the tiger's own stripe-and-spot texture, so the type belongs to the character instead of sitting under it. PRESSURE WASHING goes in a black bar underneath, which is the part that has to stay legible from the street.
