Lumpia Fusion
A Filipino chef and a plate of lumpia, with the flag sunburst built into the badge.
- Client
- Lumpia Fusion
- Discipline
- Mascot
Filipino food brands often bury the heritage in a tagline. Here it is the background of the logo.
The character
A chef in a red apron and toque, thumbs up, holding a plate of lumpia with the sauce already on it. Steam rising off the rolls is a small detail that does a lot of work on a menu photo where nothing else is hot.
Behind her sits the sunburst and three stars from the Philippine flag, drawn in gold so it frames the character instead of competing with her. Anyone who knows the reference gets it instantly. Anyone who does not just sees a warm badge.
The wordmark
LUMPIA in blue, FUSION in red, both with heavy white keylines, and a gold star swapped in for the dot on the "i". Same three colors as the flag, arranged so the food name reads first.
