Apollo Moving
A mover with a box on his shoulder for a company selling careful hands.
- Client
- Apollo Moving
- Discipline
- Mascot
Hiring movers is an act of trust. You are handing strangers everything you own. The mascot had to look like the guy you would hand it to.
The character
Clean-cut, polo tucked in, box balanced on one shoulder, thumbs up. He carries the box one-handed, which reads as easy rather than strained, and that is the promise the company is making.
The navy ring behind him breaks where his arm and the box cross it. Small trick, but it pushes him forward out of the badge instead of leaving him trapped inside a circle.
The wordmark
APOLLO in navy italic with speed lines cut into the leading "A", MOVING in gold beneath it. The italic and the speed marks handle the "fast" half of the pitch, so the character can stay focused on the "careful" half.
