SDM Automotive & Parts
A turbo-shelled snail for a performance parts shop. The slowest animal, built for boost.
- Client
- SDM Automotive & Parts
- Discipline
- Logo
The turbo snail is car-culture shorthand, and every tuner recognizes it. The job was to draw a version that looks like it belongs on a product box, not a forum avatar.
The mark
The shell is a turbocharger: compressor wheel, housing, chrome band, the whole assembly rendered in cool grey and green with a purple-lit intake. The body is matte carbon fiber with a halftone texture and a violet-to-cyan edge glow along the foot.
This is the one project here that stays away from the friendly rounded style. Automotive performance buyers want hard edges and dark metal, so the line work is tighter, the highlights are sharper, and there is no smile anywhere.
The wordmark
SDM in a wide chrome-outlined face with a purple-to-cyan gradient, sitting in a black slab with a blue keyline. AUTOMOTIVE & PARTS runs italic and spaced beneath. The whole thing is built to sit on black, which is where it will actually live: boxes, banners, and dark storefronts.
