Banana Budget
A cash-waving banana for a budgeting app that wanted money advice to feel less like a lecture.
- Client
- Banana Budget
- Discipline
- Mascot
Personal finance brands default to navy and serif type. Banana Budget went the other direction and asked for a character that makes checking your balance feel survivable.
The character
A peeled banana in shades, cash fanned in one hand, sneakers on. The peel becomes the jacket, which keeps the silhouette readable as a banana even after you add arms and legs. Teal glasses were the one cool color in a warm palette, so the eyes stay the focal point at icon size.
The wordmark
Cream on brown for BANANA, green for BUDGET. The color split does the work a tagline usually does: fruit on top, money underneath. Chunky rounded caps hold their shape at app-icon size, where thinner type would disappear.
